You're comparing your word to a brand promise. One costs you something; the other costs a campaign. Keep the word that lets you sleep.

The thought behind it

It dismantles a measurement you have been using against yourself, and shows what it was actually measuring. It belongs to The Honest Mirror because it removes the flattering light and leaves the measurement intact. The line turns on “3” — remove that single word and what is left is advice you have already ignored.